How Amanda Holden’s style has evolved from demure to daring on the BGT stage

From ‘modest’ cocktail frocks to THAT ‘spiderweb’ showstopper, how Amanda Holden’s style has gone from demure to daring on the BGT stage

  • Amanda, 48, started 13 years ago on BGT and wore a series of safe dresses
  • Her style has gone from family friendly to more daring with plunging necklines  
  • This week she wore a ‘spiderweb’ dress and viewers said it was too  revealing
  • Experts says Amanda has become more comfortable with her body and style 

Amanda Holden has transformed from a demure TV presenter to an all-out fashion superstar during her 13-year stint on Britain’s Got Talent, a style expert revealed. 

The reality show star, 48, first appeared on the judging panel in ‘demure’ and ‘safe’ cocktail frocks more than a decade ago – but now stuns in plunging gowns and barely-there creations. 

Indeed Amanda’s barely-there spiderweb gown was so risque this week that she drew Ofcom complaints – but rather than cover up she doubled down with a plunging creation for last night’s finale. 

Speaking to Femail today, celebrity stylist Lucas Armitage said that her style has gone from family friendly to risque: ‘Her image used to focus on being wholesome and family friendly.

‘But as the years have progressed the necklines have lowered and the splits have widened and she now presents us with a more overtly sexualised version of her self in an array of shocking gowns.’

The presenter revealed her ample cleavage in a plunging, midnight blue gown, adorned with white floral detail and sequins - drawing yet more criticism from fans of the family-friendly programme watching at home

The presenter revealed her ample cleavage in a plunging, midnight blue gown, adorned with white floral detail and sequins – drawing yet more criticism from fans of the family-friendly programme watching at home

Steal Amanda’s style in a couture gown by Saiid Kobeisy

You can count on Amanda Holden and Alesha Dixon to bring the glitz and glamour to Britain’s Got Talent!

Styled by Karl Willett, Amanda never fails to steal the show and she certainly did just that earlier this evening when she took to the stage in this show-stopping couture gown by Saiid Kobeisy.

This intricately embellished gown features a plunging neckline, floral detailing, a high-low hem and a billowing silhouette. We can’t get enough of it! If you love it as much as we do and want to make an inquiry, click (right) to find out how to get your mitts on it.

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Amanda, 48, has been a judge on Britain's Got Talent for 13 years but it was Wednesdays 'spiderweb' dress that viewers complained to the media watchdog about.

Amanda, 48, has been a judge on Britain’s Got Talent for 13 years but it was Wednesdays ‘spiderweb’ dress that viewers complained to the media watchdog about.

Lucas added: ‘I’m all for women dressing how they want to at any age and not being defined by what society tells them is acceptable in whatever decade they are in,but on the flip side Amanda’s disregard for the nature of the family show seems somewhat odd.’

Celebrity stylist Rochelle White explained Amanda has started to show more skin as her confidence has grown – as she shows no signs of stopping. 

‘She has changed her hair style and colour and started to invest in looks that complimented her body shape and she has really found her style. 

‘While she is much more comfortable in her own skin and I think that shows in what she chooses to wear today.’ 

Rochelle added: ‘Amanda has really evolved her fashion over the years. When you’re in the public eye it will have an effect on how you see yourself and how others see you. 

 Here Femail take a look at how her fashion has evolved over the years on the show…

2007, aged 36

Playing it safe: Amanda kept it formal for the first press photos of the show back in 2007, with a pretty cream slip with sash

Playing it safe: Amanda kept it formal for the first press photos of the show back in 2007, with a pretty cream slip with sash 

 2008, aged 37 

Amanda Holden posed in front of a car wearing a union Jack dress split to the thigh for the publicity pictures for the second series of the show

Amanda Holden posed in front of a car wearing a union Jack dress split to the thigh for the publicity pictures for the second series of the show 

Amanda posing with co presenter Piers Morgan, Simon Cowell, Stephen Mulhern and  Ant and Dec in 2008 - she keeps it casual with a flattering red dress and black thick belt

Amanda posing with co presenter Piers Morgan, Simon Cowell, Stephen Mulhern and  Ant and Dec in 2008 – she keeps it casual with a flattering red dress and black thick belt

2009, aged 38 

Amanda wore this red silk fish tail dress with a bow and diamante detail on it when she was still finding her style

Amanda wore this red silk fish tail dress with a bow and diamante detail on it when she was still finding her style  

Amanda started to get a bit more daring in 2009 when she wore this gold short dress with feather detail

Amanda started to get a bit more daring in 2009 when she wore this gold short dress with feather detail 

Sequins and sheer arms: This silver short dress had too much going on, with cuffs, a bikini design top and puffy arms

Sequins and sheer arms: This silver short dress had too much going on, with cuffs, a bikini design top and puffy arms 

2010, aged 39

She quickly slipped back into something longer, wearing this long gold number with a halter neck for one of the live shows in 2010. Rochelle believes that this outfit was a move towards her new look and style saying: 'It is a safe and modest dress that shows off her elegant style'

She quickly slipped back into something longer, wearing this long gold number with a halter neck for one of the live shows in 2010. Rochelle believes that this outfit was a move towards her new look and style saying: ‘It is a safe and modest dress that shows off her elegant style’

2011, aged 40 

The BGT presenter covered up, with long sleeves with this red dress and her hair scooped back

The BGT presenter covered up, with long sleeves with this red dress and her hair scooped back

The long tow toned dress had gold detail over the shoulders and even had shoulder pads

The long tow toned dress had gold detail over the shoulders and even had shoulder pads 

2012, aged 41 

Dare to bare: Back in 2012 she tried out the barely there style with this sheer dress with patterns with covered her modesty

Dare to bare: Back in 2012 she tried out the barely there style with this sheer dress with patterns with covered her modesty 

In 2012 Amanda bared her chest in this black pencil skirt dress with pearl detail and  a tulip waist

In 2012 Amanda bared her chest in this black pencil skirt dress with pearl detail and  a tulip waist

This Grecian style white dress with a cape coverted her legs and shoulder and had gold detail on it

This Grecian style white dress with a cape coverted her legs and shoulder and had gold detail on it 

 2013, aged 42

In 2013 she changed her hairstyle and covered her arms and legs in this long white dress with rose detail - however she did show off her chest with a plunging neckline

In 2013 she changed her hairstyle and covered her arms and legs in this long white dress with rose detail – however she did show off her chest with a plunging neckline 

Amanda paired bright yellow heels with this gold sequinned gown which had a bow at the neck and ruffles

Amanda paired bright yellow heels with this gold sequinned gown which had a bow at the neck and ruffles 

Braiding her hair she wearing another long gown it zipped up at the front and had pocket details in the front

Braiding her hair she wearing another long gown it zipped up at the front and had pocket details in the front 

2014, aged 43

This safe gold dress in 2014 was an off the shoulder number showed off the presenters legs and arms

This safe gold dress in 2014 was an off the shoulder number showed off the presenters legs and arms 

Going back to her staple long dresses she wore this purple dress with gold details at the top

Going back to her staple long dresses she wore this purple dress with gold details at the top 

With her fashion starting to evolve to what she wears today Amanda git it right with this plunging white dress

With her fashion starting to evolve to what she wears today Amanda git it right with this plunging white dress 

 2015, aged 44

In 2015 Amanda went back to a mish-mash of weird styles, including this short dress which went long at the back

In 2015 Amanda went back to a mish-mash of weird styles, including this short dress which went long at the back 

2016, aged 45

At one of the auditions she wore this long red strappy dress with a plunging neckline

At one of the auditions she wore this long red strappy dress with a plunging neckline 

 2017, aged 46

2018, aged 47

 2019, aged 48

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