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    Priceline are forced to apologise for selling counterfeit products branded ‘The Ordinary’ in stores across Sydney

    • Priceline Pharmacy issues warning and apology over counterfeit skincare items
    • Products removed from Bankstown, Merryland, Blacktown and St Marys stores
    • Some of The Ordinary products are not permitted to be sold in Australia
    • Priceline says investigation into ‘improperly’ sourced and sold items is underway

    Priceline Pharmacy has been forced to apologise after Sydney stores ‘improperly’ sourced and sold counterfeit products branded as from a popular skincare range.

    An internal investigation has been launched into the matter involving beauty products from The Ordinary, some of which are not permitted to be sold in Australia.

    Counterfeit products have been removed from shelves at four western Sydney Priceline stores at Bankstown Pharmacy Exchange, Merrylands, Blacktown and St Marys.

    Priceline is investigating the sale of counterfeit items in four stores, including St Marys

    ‘We are aware that four Sydney based Priceline Pharmacy franchise stores improperly obtained and sold some counterfeit product branded ‘The Ordinary’ from an unauthorised and invalid source,’ the retailer posted on its Facebook page on Friday.

    ‘Priceline is proud to stock ‘The Ordinary’ and Priceline head office has not and would never authorise such activity. On notification to us, we directed the stores to immediately remove all invalid products and are taking all actions necessary to ensure no further invalid products are made available.’

    ‘We have also commenced an investigation.’

    Products are not currently permitted to be sold in Australia and may be counterfeit include AHA 30% +BHA 2% Peeling Solution, Azelaic Acid Suspension 10% and Alpha Arbutin 2% + HA.

    Priceline also issued a counterfeit warning about six products which are available in Australia but aren’t sold in-store. 

    AHA 30% +BHA 2% Peeling solution not sold here

    Azelaic Acid Suspension 10% isn't sold here

    These products from The Ordinary (pictured) are not permitted to be sold in Australia

    Priceline Pharmacy was forced to issue this apology and warning to customers on Friday

    Priceline Pharmacy was forced to issue this apology and warning to customers on Friday

    They include EUK 134 0.1%, Resveratrol 3% + Ferulic Acid 3%, Argireline Solution 10%, Retinol 1% in Squalane, Mandelic Acid 10% + HA and Amino Acids + B5. 

    Granactive Retinoid 2% and Emulsion 100% Plant Squalane are currently sold in Priceline but may be counterfeit if bought from one of the Priceline stores named.

    Priceline urges any customer who bought any of the listed products from one of the four stores to cease use of the product immediately and return it tp the place of pruchase for a full refund. 

    ‘We take these matters VERY seriously and we thank those who brought it to our attention so quickly,’ Priceline added.

    The counterfeit items were sold at four western Sydney stores, including Merrylands

    The counterfeit items were sold at four western Sydney stores, including Merrylands 

    Counterfeit product warning 

    These products from The Ordinary range are not permitted to be sold in Australia and may be counterfeit:

    • AHA 30% +BHA 2% Peeling solution

    • Azelaic Acid Suspension 10%

    • Alpha Arbutin 2% + HA

    The following products are available in Australia but are not currently sold in Priceline stores and may be counterfeit:

    • EUK 134 0.1%

    • Resveratrol 3% + Ferulic Acid 3%

    • Argireline Solution 10%

    • Retinol 1% in Squalane

    • Mandelic Acid 10% + HA

    • Amino Acids + B5

    The below products are currently sold in Priceline and may be counterfeit:

    • Granactive Retinoid 2% Emulsion

    • 100% Plant Squalane

    Anyone who purchase any of the above products at Priceline Pharmacy stores at Bankstown Pharmacy Exchange, Merrylands, Blacktown or St Marys is urged to stop using it and return for a refund.

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