A childhood classic with a twist: You can now buy FAIRY BREAD inspired chocolate blocks – and they cost just $5
- Darrell Lea has transformed an iconic birthday party snacks into chocolate block
- The fairy bread-flavoured chocolate has popped up in supermarkets for just $5
- Inspired by the childhood classic, the dairy blocks are filled with sprinkles
Confectionery brand Darrell Lea has transformed one of Australia’s most iconic birthday party snacks into a chocolate block.
The fairy bread-flavoured chocolate with rainbow sprinkles has popped up in Woolworths supermarket stores across the country for just $5.
Inspired by the childhood classic, the dairy blocks are filled with ‘crunchy’ hundreds and thousands, as well as soft mini marshmallows.
Fairy breads are typically made using slices of white bread cut into triangles, then coated in butter and sprinkles on top.
Confectionery brand Darrell Lea has launched a fairy bread-flavoured chocolate block
Fairy breads are typically made using slices of white bread, then coated in butter and sprinkles on top (stock image of one of Australia’s most iconic birthday party snacks)
Dozens of nostalgic fans have shared their glowing reviews on social media after getting their hands on the new creation.
‘I really liked the new Fairy block, there’s lots of yummy crunchy 100’s and 1000’s and little soft marshmallows in it too, it brings me back to my childhood. Such a uniquely Aussie creation,’ one foodie wrote on Instagram.
Many said they couldn’t wait to try the new flavour.
‘Yum! I need to try this on my next treat meal,’ one wrote.
The brand has also launched a further two new flavours, including ‘Halftime Orange’ dark chocolate with salted pretzels and orange jellies, chocolate coated liquorice twists, and blackcurrant ‘Pastilles’ bites.
‘OMG this is awesome, I can’t wait to get some! Dark choc orange is my fave, thanks for making what is probably going to be my new favourite,’ one shopper said.
Brand has launched ‘Halftime Orange’ dark chocolate with salted pretzels and orange jellies
The new blackcurrant bites are made with iconic Lifesavers Pastilles and milk chocolate
The new flavours comes just weeks after Darrell Lea unveiled two creations with a very Australian twist – ‘Bondi Block’ and ‘Sundae Sesh’.
Bondi Block is a wave of golden crispy cornflakes, crunchy peanuts and salted caramel chips while Sundae Sesh evokes memories of ice-cream sundaes full of strawberry candies, marshmallow and thin crispy wafer.
Both blocks, which retails at $5 each, are made with smooth milk chocolate jam-packed with ‘crunchy, punchy little goodies’.
The brand’s factories in Sydney and Melbourne have started replacing palm oil across the entire Darrell Lea range.
By November, the company anticipates that all products in supermarkets will be 100 per cent palm oil free – as the brand will also redesign packaging with a stand out new logo and clear ingredient listing.
The new flavours comes just weeks after Darrell Lea unveiled two creations with a very Australian twist – ‘Bondi Block’ and ‘Sundae Sesh’
Dozens of nostalgic fans have shared their glowing reviews on social media after getting their hands on the new creation Fairy block chocolate with 100’s and 1000’s
‘As a business we wanted to do the right thing. In recent years, our consumers have told us that they don’t want palm oil in our products,’ Tim Stanford, marketing director, said.
‘We listened and we took action. We found a great alternative in sunflower oil. It doesn’t affect the taste, look or feel of our products.’
Current Australian labeling laws mean that palm oil doesn’t have to be included on product packaging, often called vegetable oil or vegetable fat.
‘There is no doubt that palm oil production causes major devastation to rainforests and endangered animals, such as the orangutan,’ Mr Stanford said.
‘We call on all businesses, not only in the confectionery industry, but across the board to look into their supply chain and make better decisions about the ingredients they use.’