Time to stock up the fridge! BWS launches a massive spring sale – with popular drinks slashed to just $3 EACH
- Australia’s BWS stores have launched an amazing spring sale on alcoholic drinks
- You can taste test a number of seltzer brands for $3 a can, buying two per day
- The campaign starts on Wednesday October 7 and finishes Tuesday November 3
- All you have to do is scan your Woolworths rewards card at the check out
- There are mango, watermelon, lime and raspberry flavoured seltzers to choose
Australian BWS stores are hosting a massive spring sale on alcoholic beverages, with popular seltzers discounted to just $3 a can.
The drinks retailer’s ‘Try These For $3’ campaign starts on Wednesday October 7 and runs until Tuesday November 3, giving customers the opportunity to try a range of the best-selling seltzer brands at a reduced rate.
Shoppers just need to scan their Woolworths rewards card when they check out in store or online on the eligible products to receive the discount.
Australian BWS stores are hosting a major spring sale on alcoholic beverages, with popular seltzers discounted to just $3 a can
The drinks retailer’s ‘Try These For $3’ campaign starts on Wednesday October 7 and runs until Tuesday November 3
A wide range of seltzers are included in the campaign, including Liberty Coast Raspberry Seltzer and Saintly Watermelon and Mint.
All of the drinks involved in the campaign will be clearly marked so there can be no confusion about which ones are participating.
The drinks retailer has more than doubled its range of seltzers over the last few months and there’s a wide variety of Australian-made and imported drinks to choose from in raspberry, watermelon, lime and natural flavours.
‘Since we increased our range of seltzers, we have tripled our sales, so we are definitely heading towards the summer of seltzers here in Australia,’ BWS Premix Category Manager Henry Gordon said.
Seltzers launched on the US market in 2016 and have become the fastest-growing alcoholic drinks category in America.
A wide range of seltzers are included in the campaign, including Liberty Coast Raspberry Seltzer and Saintly Watermelon and Mint
Seltzers launched on the US market in 2016 and have become the fastest-growing alcoholic drinks category in America
One of the most sought after brands is White Claws Hard Seltzer, which currently dominates the category with three fifths of the $2.5 billion market, almost triple the size of its nearest competitor.
The drink is made with sparkling water, triple-distilled spirit and a hint of fruit flavour, with many of them containing less than 100 calories a can.
‘Our customers have demonstrated that they are making their drink choices based on values, lifestyle and occasion. This is why seltzer is top of mind and we will continue to expand our range of these new, cool and interesting lines, just in time for spring and summer,’ Gordon said.
There will be a limit of two cans or bottles per transaction per day, meaning you can purchase 14 different drinks a week.