Quantcast

Lewis Hamilton: David Coulthard ‘doesn’t understand’ why F1 star hasn’t been given a knighthood

'Has he done something that makes it not acceptable to knight him?': David Coulthard says he 'doesn't understand' why Lewis Hamilton hasn't been given...
More

    Katie Price’s daughter Princess, 13, dutifully pushes her mum’s wheelchair to the hair salon

    Katie Price's daughter Princess, 13, dutifully pushes her mum's wheelchair to the hair salon before snapping selfies during pamper session By Ciara Farmer For Mailonline...

    Joe Biden appears to confuse Trump and Bush as he calls the president ‘George’ during virtual rally

    'Four more years of George': Joe Biden appears to confuse Trump and Bush during virtual campaign rally - with Jill Biden reminding him under...

    Hunter Biden’s alleged sex tapes uploaded on Chinese video site linked to Steve Bannon 

    Alleged Hunter Biden sex tapes are uploaded on Chinese video site linked to Steve Bannon Multiple videos and images claiming to show Hunter Biden in...

    Millionaire owner of iconic Strand Book Store in NYC pleads with public for help as revenue drops

    Millionaire owner of iconic Strand Book Store in NYC pleads with public for help as revenue drops 70% during the pandemic - despite receiving...

    Republicans Are Spending $60 Million on a Digital Get-Out-the-Vote Campaign

    With voting underway in more than 30 states, the Republican National Committee has begun a $60 million digital get-out-the-vote campaign that will harness social media, text messages, emails and other platforms to digitally chase voters.

    The expansive effort leverages the vast data operation the party has built over the past three years, and will involve quickly filling the newsfeeds, inboxes and text threads of potential voters with information on how to vote and reminders about key deadlines.

    “We can target you every step of the way,” said Richard Walters, the chief of staff of the R.N.C. “We know when you requested the ballot, and we know to continue following up with you until your ballot has been returned, and until we can see it has been returned.”

    The $60 million initiative will complement the operations of the Trump campaign’s digital team, which will primarily focus on running persuasion ads, according to officials at the R.N.C.

    While a crucial part of the digital get-out-the-vote effort will be persuading Republican voters who have requested an absentee ballot to turn it in, possibly by mail, it is a message that runs counter to President Trump’s frequent and baseless denunciations of mail ballots, which he called a “disaster” in the first presidential debate, suggesting without evidence that they would lead to a “rigged election.”

    Mr. Trump has, however, sought to distinguish between mail-in ballots and absentee ballots by arguing, falsely, that the latter is less prone to fraud. (There are no meaningful differences between the two.) To counter any confusion, the R.N.C. has identified which voters are likely to vote by mail, regardless of the public message, and are encouraging them to send in their ballots.

    “Where it is effective, we’re absolutely pushing it, regardless of what the political narrative is,” said Mr. Walters of voting by mail.

    The R.N.C. campaign has recently run ads featuring members of the Trump family, including Donald Trump Jr. and Lara Trump, encouraging voters to return their ballots. The messaging for targeted text campaigns are similar. “In Florida, voting-by-mail absentee is the most secure way to ensure your Republican vote is counted this November,” one text from Ms. Trump reads.

    In states that update voter files with data on ballot requests and applications, the R.N.C. will essentially track where each voter is in the mail-in-ballot process and serve them ads and text messages encouraging them to either request a ballot or turn one in.

    The Trump campaign’s prolific texting operation, which is largely devoted to fund-raising at the moment, has helped set the tone. “It’s so urgent we BOTH texted you” a recent message from “Pres. Trump & VP Pence” said. The R.N.C. texts, Mr. Walters said, will have a similar feel.

    The $60 million investment is a marked jump for the party’s digital get-out-the-vote program, which it invested just $2.9 million in for the 2016 cycle.

    “It’s a new priority from the G.O.P. because typically this is not the type of money they would invest in that type of campaign,” said Filippo Trevisan, a professor of public communication at American University. “They’ve had get-out-the-vote efforts in the past but never to the level that we’re seeing.”

    But, Mr. Trevisan noted, a massively expanded digital get-out-the-vote program is relatively untested, at least at this scale.

    “It’s difficult to say whether they’re going to work or not for get-out-the-vote, because get-out-the-vote efforts really work best when you can involve some contact with the person that you are trying to persuade,” Mr. Trevisan said.

    At the core of the new program is a revamped website that aims to be the single tool all ads push voters toward. The site is linked to the party’s data system, and will help it maintain digital tabs on its voters as well as collect data on online visitors.

    The campaign will utilize nearly every social media platform, including Facebook and Snapchat, as well as ad space on YouTube. Although the site has seemingly endless advertising real estate among its billions of videos, there is a finite amount of what is known as “premium inventory” on the platform, namely in home page takeovers and unskippable pre-roll ads.

    Though the Democrats have not outlined their digital get-out-the-vote operation, both the Biden campaign and the Democratic National Committee have been spending heavily on digital ads. The Biden campaign has regularly outspent Mr. Trump on Facebook, often by more than a third, and the D.N.C. reserved $22 million on YouTube for the general election.

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    Latest Posts

    Coronavirus UK: Nottingham among areas to ‘enter Tier 3 this week’

    Warrington will enter Tier 3 from midnight TONIGHT to 'urgently bring down cases' as local MPs claim Nottingham and three neighbouring boroughs will 'definitely'...

    Metals Exploration climbs over 200% on the stock market after relisting

    Nick Candy-backed mining firm Metals Exploration climbs over 160% on the stock market after relisting Metals Exploration owns the Runruno Gold Project in Nueva Viscaya,...

    Ashley James admits she’s ‘anxious’ about breastfeeding because of her big boobs

    'There's so much sexualisation around women with big boobs': Ashley James says she's 'anxious' about breastfeeding because she is 'judged' for her chest By Joanna...

    Ex-Chicago Police Chief ‘turns himself in after wife accused him of pushing her in domestic’

    Ousted Chicago Police Chief Eddie Johnson 'turns himself in after his wife accused him of pushing her during domestic incident at their home' Former CPD...