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    Zara ‘revives campaigns from past decades’ as it releases new ‘archive collection’

    This old thing? It’s vintage Zara! Retailer re-releases standout pieces from the ’90s and noughties – but they’ll cost more than your usual bargains

    • Retailer Zara has unveiled new Archive Collection line amid Covid-19 crisis 
    • Limited edition line features 17 of brand’s most standout items from 1996-2012  
    • Each item has been carefully redesigned to bring it up to date with trends
    • Comes after owner Inditex said it would close 1,200 of it’s stores worldwide

    Retailer Zara has released an archive capsule collection featuring some of its classic garments as the Covid-19 crisis continues to hit the high street.

    The retailer has re-launched a collection of 17 standout pieces from 1996-2012, with a somewhat higher price point than the retailer’s usualy bargains, ranging from £26 for a simple shirt to £89.99 for a simple black dres and £160 for a camel coat.  

    Each item in the Archive Collection has been carefully re-designed in order to bring it up to date with current trends, with the brand using campaigns shot with the likes of Kate Moss, Stella Tennant and Amber Valletta to promote the pieces.

    It comes after the high street retailer was hammered by the coronavirus lockdown, with Inditex, the Spanish owner of the high street retailer, warning the pandemic has had a ‘very significant impact’ on its operations.  

    High street retailer Zara has released an archive capsule collection featuring some of its classic garments amid the ongoing Covid-19 crisis sales slump, including this £160 coat 

    The retailer has re-launched 17 pieces which it considers to be stand out garments from 1996-2012, including a £30 white shirt (pictured) and stylish black jumpsuit

    The retailer has re-launched 17 pieces which it considers to be stand out garments from 1996-2012, including a white shirt and stylish black jumpsuit for £89.99(pictured)

    The retailer has re-launched 17 pieces which it considers to be stand out garments from 1996-2012, including a £30 classic white shirt (left) and stylish black jumpsuit (right) 

    Pieces from the  collection, which was launched online this week, include leather skirts and trousers as well as square-toed boots.

    The range also features many wardrobe staples from the brand, including little black slip dresses costing £50 and sexy flared jumpsuits with a price tag of £90.

    Meanwhile shoppers can also snap up a ‘masculine-style’ three piece suit, with wide-legged trousers, a black blazer and matching waistcoat. 

    As part of the launch, the brand re-released photographs from archive campaigns with several supermodels posing in the clothes through the years.  

    The retailer is using some of its classic campaign imagery to promote the range, including this shot of Kate Moss from the Autumn/Winter 2002-2003 collection , wearing a £26 top and £150 trousers

    The retailer is using some of its classic campaign imagery to promote the range, including this shot of Kate Moss from the Autumn/Winter 2002-2003 collection , wearing a £26 top and £150 trousers 

    Stella Tennant wearing the £96 coat and £90 leather skirt

    Kate Moss in a £90 off the shoulder dress

    The 17 piece collection features some of the brand’s classic items remodelled for the modern audience (pictured left, Stella Tennant wearing the £96 coat and £90 leather skirt and right, Kate Moss in the £90 off the shoulder dress)

    Speaking about the launch, a spokesperson from the brand said: ‘Reviving Zara campaigns of the last decades, the collection features re-edited garments from past seasons that are showcased through a selection of campaign images, giving them an updated look.’ 

    Zara, which is a favourite high street store of Kate Middleton and Queen Letizia, opened in 1975 before launching in the UK in 1998. 

    The new launch comes after a challenging few months for Zara amid the ongoing crisis on the high street following the coronavirus lockdown. 

    Inditex, which is the owner of Zara, announced in June it would close as many as 1,200 stores around the world. 

    The new launch comes after a challenging few months for Zara amid the ongoing crisis on the high street following the coronavirus lockdown

    The new launch comes after a challenging few months for Zara amid the ongoing crisis on the high street following the coronavirus lockdown

    Inditex said it would ‘absorb’ between 1,000 and 1,200 mainly smaller stores, with losses concentrated among older shops from brands other than Zara. 

    The Spanish company’s other labels include Bershka, Pull & Bear and Massimo Dutti. 

    Closures were expected to mainly impact stores in Europe and Asia, while Inditex said that ‘headcount will remain stable’, with staff offered roles in other jobs such as dispatching online purchases.

    The closure of the stores is part of the Spanish company’s new $4.5billion strategy, which will see it invest in technology to make it easier for customers to track the items they want, blurring the lines between online and in-store shopping. 

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