How your next beauty purchase from Estée Launder can help fight breast cancer – which will kill 3,000 and affect 20,000 Australians this year – more than any other disease of its type
- Almost 20,000 people will be diagnosed with breast cancer in Australia this year
- About 3,000 will die from the disease which will overtake prostate cancer
- October is Breast Cancer Awareness Month to raise money for charities
- The Estée Lauder Company is donating money from some products sold
While COVID-19 dominates headlines across the world, another health crisis is rapidly advancing claiming more lives every day.
Breast cancer is expected to overtake prostate cancer as Australia’s most diagnosed cancer by the end of 2020.
Almost 20,000 people will be diagnosed and more than 3,000 people will die from the disease this year, according to an Australian Institute of Health and Welfare report.
Prostate cancer, which was the leading killer of its type in 2016, will impact 16,741 people this year while the coronavirus has so far claimed 904 lives in the country.
Which makes October’s Breast Cancer Awareness Month more significant than ever and now you can shop and help fight the disease at the same time.
Almost 20,000 people will be diagnosed and more than 3,000 people will die from breast cancer in 2020 overtaking prostate cancer as the most deadly form of the disease in Australia.
How to check for signs of breast cancer
Take the time to ‘get to know’ how your breasts normally look and feel through normal regular activities (such as showering, getting dressed, using body lotion or looking in the mirror).
You don’t need to use a special technique, but ensure you look at and feel your breasts regularly. Make sure this includes all parts of your breast, your armpit and up to your collarbone.
For women of all ages, it is recommended that you be breast aware.
Breast awareness is being familiar with the normal look and feel of your breasts, so that you can identify any unusual changes (such as a new lump, thickening in the breast, especially if it is only in one breast, changes to the shape or size of the breast or changes to the shape of the nipple).
If you do notice any changes see your doctor immediately.
Anyone can get breast cancer. Men and women. Young and old. Breast cancer does not discriminate.
While there are many different initiatives to help raise awareness and funds for breast cancer charities, The Estée Lauder Company, which has been on the forefront of the fight against the disease since 1992 and has raised more than $89million globally, has once again launched The Breast Cancer Campaign this month.
Along with the global call and social initiative #timetoendbreastcancer #elcdonates, which has already attracted nearly 40,000 Instagram posts and involves the company donating money to breast cancer causes for each post, the beauty conglomerate has also launched specific initiatives all around the world.
In Australia, five of The Estée Lauder Companies’ beauty brands are donating money from the purchases of some of their best-loved products to The National Breast Cancer Foundation, meaning you can shop some of your favourite beauty products and help an important cause at the same time.
Aveda, Bobbi Brown, Estee Lauder, Clinique and La Mer are selling pink ribbon products this month which support the mission to create a breast cancer-free world and to raise funds for the NBCF.
Here are the products which are included in the initiative which runs until October 31.
Aveda has brought back its limited-edition Hand Relief Moisturizing Crème with Cherry Almond Aroma for a second season to support cruelty-free breast cancer research. Available in limited-edition pink package, the best-selling rich hand crème delivers intense moisture to help soothe dry hands.
Aveda will donate US$5.00 from the purchase price of AU$47 to support cruelty-free research through the National Breast Cancer Foundation.
Evelyn H. Lauder, who was the mother of Estée Lauder’s current executive chairman, is often credited with helping to co-create the Pink Ribbon that has become synonymous with breast cancer awareness in 1992 and it’s definitely the colour of the month.
This lip colour duo set features two luxe matte shades in Boss Pink and Razzberry and the lipsticks deliver full coverage, a lightweight feel and 12-hours of high-impact colour. The best part? 20% of the purchase price of each set will be donated to the NBCF. Available at Myer, David Jones and BobbiBrown.com.au.
$10 of each Dramatically Different Moisturizing Lotion+ 125ml sold will go to the NBCF
This moisturiser is an absolute game changer combining all-day hydration with skin-strengthening ingredients.
The lotion slips on nicely and is absorbed easily giving you gorgeously hydrated skin hours after application.
Moisturised skin looks more youthful so you can bask in that plus $10 of each lotion sold will go to the NBCF.
Available at Myer, David Jones and Clinique.com.au.
$20 from every Limited-Edition NEW Advanced Night Repair with Pink Ribbon Bracelet sold will go to fight breast cancer
This limited-edition Advanced Night Repair comes packaged with a pink ribbon bracelet in a cord material with a gold metalized ribbon charm that allows you to show your support for breast cancer awareness.
The Advanced Night Repair is Estée Lauder’s number one serum for a reason and eat bottle promises smooth, radiant younger looking skin. $20 from every purchase will be donated.
Available at Myer, David Jones and EsteeLauder.com.au.
If you’re looking for absolute luxury and a splurge on your beauty regime then this is your moment! La Mer will donate 50% of the purchase price to the NBCF, which is huge. This La Mer moisturiser is ideal for dry skin providing a deep level of hydration with a luxurious finish.
Available at David Jones and CremedelaMer.com.au
The Crème de la Mer The Moisturizing Cream is ideal for dry skin but 50% of the purchase price will be donated to the NBCF
Products are available until 31 October, 2020 or while stock lasts.