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    Vegemite is now available in a SQUEEZY bottle – but not everyone is sold on the idea

    Vegemite is now available in a new SQUEEZY bottle – but not everyone is sold on the idea

    • Vegemite is now available in a squeeze top bottle in supermarkets Australia-wide
    • The brand announced the launch in an Instagram post early Wednesday morning
    • While some were thrilled, critics slammed it for tainting the Vegemite name
    • They argued the recipe must have been altered to be thin enough to squeeze
    • Squeezy bottles are stocked online and in-store at Coles and Woolworths

    Vegemite is now available in a squeeze top bottle in supermarkets across Australia, but not everyone is sold on the new packaging.

    The brand announced the launch on Instagram early Wednesday morning, describing the product as ‘Vegemite, just squeezier’ than the original jar.

    ‘Whether you’re preparing your trusty Vegemite sandwich or adding Vegemite to your favourite dish, you’ll love the convenience of Vegemite Squeezy!’ a product overview on the brand’s website reads.

    While some were thrilled by the novelty, critics were quick to slam the product with many accusing Vegemite manufacturer Bega Cheese of tampering with the signature recipe to make it thin enough to squeeze.

    Vegemite is now available in a squeeze top bottle in supermarkets across Australia, but not everyone is sold on the new packaging.

    Poll

    Are you a fan of the squeezy bottle?

    • Yes 0 votes
    • No, it’s fine in the jar 0 votes

    Now share your opinion

    But it’s not the first time the iconic spread has been sold in alternative packaging.

    A toothpaste-like ‘travel tube’ was released in November 1996 to coincide with the start of the summer holiday period, at a time when international travel was becoming more accessible to ordinary Australians.

    The flexible, robust container meant it was easier – and lighter – than ever to carry Vegemite overseas. 

    People expressed strong opinions on social media nonetheless. 

    ‘Awesome, no more butter or toast crumbs in the jar after the kids attack it, I love this so much,’ one woman said.

    This toothpaste-like 'travel tube' was released in November 1996, a time when international travel was becoming more accessible to ordinary Australians

    This toothpaste-like ‘travel tube’ was released in November 1996, a time when international travel was becoming more accessible to ordinary Australians

    A man added: ‘About time. Should re-name it ‘Vegemate’ now.’

    Another called it ‘a great idea for picnics, camping and caravanning’. 

    But many felt differently.

    ‘I can’t see how this can be good. They would have to change the recipe to make it squeezable. It will be more plastic, which we are trying to use less of,’ one woman said.

    ‘There would be too much left in the container so lots of waste. It’s vegemite, it’s perfect! Leave it alone.’

    Vegemite has been Australia's favourite spread since it launched in Melbourne in 1922

    Vegemite has been Australia’s favourite spread since it launched in Melbourne in 1922

    Others argued the distinctive formula must have been altered to make it suitable for a squeeze top bottle, as the original texture would be too dense to be worked out.

    ‘More water in the product, it’s just another downsizing for increased profits,’ one man said.

    Some said they’d give the thumbs up to any product with Vegemite branding.

    ‘Vegemite is Vegemite, so good anyway you package it,’ said one woman. 

    New ‘Squeezy Vegemite’ is now available online and in-store at Coles and Woolworths nationwide.

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