Tradesman, 22, who lost his job during the pandemic creates $50 watermelon hair mask that earned him $30,000 in a WEEK – more than he ever made as a labourer
- Felix Dimitrakis launched Malia Hair in July and has made almost $350,000
- The 22-year-old was left unemployed during the coronavirus pandemic in March
- He decided to launch hair mask brand and made $30,000 within just one week
A struggling young tradesmen who lost his job during the coronavirus pandemic managed to make $30,000 in just one week after launching his very own hair care range.
Felix Dimitrakis, 22, from Melbourne, was waking up at 5am and working ten-hour days during his time as a labourer since finishing school in 2015.
When he was let go from his job in March, the 22-year-old decided to create his own brand, noticing a gap in the market for hair care products.
This led to the start of Malia Hair, which has sold $350,000 worth of hair masks since its inception in July.
Felix Dimitrakis, 22, (pictured with partner Victoria Mangonis) launched Malia Hair in July this year after he was let go from his job as a labourer
‘I was out on job sites working 10 plus hour days for very minimal money and I was facing a number of injuries due to the physical workload associated with this field of work,’ Mr Dimitrakis told Daily Mail Australia.
‘My job wasn’t just tough physically but also mentally and socially, waking up at 5am and having to drive hours away to the factory before even commencing work each day and then getting home so late that I was too tired to go out and see anybody.
‘What got me through the days was seeing a vision of starting my own business and a goal to launch my very own brand.’
The young tradesmen said he’d been working on the idea of his business for around two years before he could finally focus on it full-time.
Felix worked alongside his partner, Victoria Mangonis, 23, sampled the products on friends, their mothers, sisters and aunties to make sure they had got it right.
The young tradesmen said he’d been working on the idea of his business for around two years before he could finally focus on it full time (pictured woman with a Malia Hair mask)
The couple sampled the products on friends and family members making sure they had the right hair mask to release to the public in July
‘I spent my spare time and weekends researching and spoke to numerous hair professionals to gain as much knowledge as I possibly could,’ Mr Dimitrakis said.
The couple launched their first product, a watermelon scented hair mask in July for $49.99.
Mr Dimitrakis said a major milestone in kicking off the brand was having social media influencer, Skye Wheatley, promote the hair mask.
Ms Wheatley has a staggering 629,000 followers on Instagram and has since worked with the couple on their upcoming products.
‘After the first week of operating, we reached a total sell-out and were able to attain a revenue of 30k,’ Mr Dimitrakis said.
Mr Dimitrakis said he’d been thinking about the business for two years before he was able to focus on it full-time
Mr Dimitrakis said a major milestone in kicking off the brand was having social media influencer, Skye Wheatley, (pictured) promote the hair mask
After just three months, Malia Hair now has more than 40,000 followers on Instagram and the website has been flooded with reviews and five-star ratings.
‘I have very long hair that is colored, it was dry and frizzy, my hair would be a tangled mess after washing and conditioning. Malia Hair’s mask left my hair smooth and shiny and more manageable than it has been for a very long time,’ one review said.
‘I’ve been using this hair mask for one month now. My hair felt great after the first time but has completely transformed now. The more I use it the more in love I am,’ wrote another customer.
‘I have tried so many hair products out there, this by far is the is the best mask and the price is so affordable,’ another review said.
Mr Dimitrakis and his partner, overwhelmed with their success, are now hoping to release two more products in the new year.
‘It makes the whole two years of sleepless nights, the doubtful and impatient moments all the more worth it,’ Mr Dimitrakis said.
The couple launched their first product, a watermelon scented hair mask in July for $49.99