Property developer, 28, sells $6million worth of property through his Instagram DMs during Melbourne’s lockdown when inspections were banned
- A developer used Instagram to sell commercial property during lockdown
- Oscar Ledlin, 28, gave virtual tours when inspections were banned in Melbourne
- ‘Ended up selling $6million worth of real estate because of Instagram,’ he said
A developer who posts pictures of his luxury cars and designer clothes to social media used direct messaging on Instagram to sell $6million worth of commercial property during Melbourne‘s strict coronavirus lockdown.
Oscar Ledlin, 28, turned to the photo-sharing app when physical property inspections were banned due to the COVID-19 outbreak in Victoria.
‘When property inspections across Melbourne paused due to the pandemic, we took to Instagram to share our story and take people through our properties virtually,’ Mr Ledlin said.
Oscar Ledlin (left with girlfriend Jessie) used direct messaging on Instagram to sell $6million in commercial property during the coronavirus lockdown
Mr Ledlin, 28, (pictured on a flight) has more than 12,000 Instagram followers
Mr Ledlin – who has more than 12,000 followers on his Instagram account and a $100million portfolio under his belt – said they decided to conduct tours through Facetime when the lockdown hit.
‘We ended up selling $6million worth of real estate because of Instagram,’ he said.
‘It was incredible and really opened our eyes to the real power of our social media audience.’
The young businessman, who founded company Ledlin Developments at just 21, has sold more than $40million of property this year alone.
He specialises in commercial and industrial business parks and focuses on high-end finishes, premium materials and pitching the real estate to an entrepreneurial, millennial market.
Mr Ledlin’s buyers are typically entrepreneurs and include fashion labels, high-end car tuners, artists and independent tradespeople.
The young businessman, who founded company Ledlin Developments at just 21, has sold more than $40million of property this year
Mr Ledlin – in Givenchy slides – poses for the camera as he sits in one of his cars
‘When we started developing property seven years ago, it was totally unheard of to sell to owner occupiers sight-unseen,’ he said.
‘Our buyers are buying into our story, which is why we can transact significant deals through social media.
‘They believe in our vision and trust our reputation – this is the ultimate compliment.’
Mr Ledlin shares his extravagant life on Instagram with pictures of him hard at work on construction sites, as well as snaps of his cars and designer clothes.
Mr Ledlin specialises in commercial and industrial business parks and focuses on high-end finishes, premium materials and pitching the real estate to an entrepreneurial, millennial marke
Mr Ledlin (left) sits on a motorbike with his girlfriend Jessie (right)
LEDLIN’S ADVICE FOR SUCCESS
- Rentvesting: Rent where you want to live and buy where you can afford
- Don’t rush: Mr Levlin encourages taking time for appropriate research to find investment-grade properties that should provide strong returns
- Be wary: Mr Ledlin said to avoid being lulled into a false sense of security by low interest rates. Extra costs – such as GST, stamp duty, leasing fees – should be considered
- Spending: Don’t buy things you don’t need. Limiting non-essential spending will help in the long run
Speaking to his properties, Mr Ledlin said the spaces are ‘made for Instagram’.
‘These are not your typical business parks. Our design and inclusions are inspired by CBD offices and luxury homes,’ he said.
Melbourne mural artist Danielle Weber recently purchased property at Springvale Business Park, after connecting with Mr Ledlin through Instagram.
Ms Weber, who has famously worked with Dwayne ‘The Rock’ Johnson, boasts more than 200,000 Instagram followers.
‘A lot of young, successful and entrepreneurial men and women have purchased, leased and undoubtedly thrived since moving to Springvale Business Park so I truly believe that it will be a great place to grow and connect with like-minded individuals,’ she said.
Mr Ledlin pictured sitting in his silver car has a $100million portfolio under his belt
Mr Ledlin began working at 14 by washing dishes in a Thai restaurant.
He left school at 17 and started 50-hour weeks across three jobs in concreting, garden supplies and amateur fighting – while studying a business degree at Monash University.
Mr Ledlin admitted he was forced to sacrifice holidays, parties and relationships in his early 20s to amass his current success.
He encouraged young people to avoid dropping money on brands.
‘Gucci T-shirts and Yeezy sneakers will be the death of our financial success; we don’t need Rolex watches and Louis Vuitton sunglasses to impress our friends,’ he told The Herald Sun.
‘(I’d advise people to) focus on limiting non-essential spending to get yourself into a strong investment property and treat yourself after you begin reaping the rewards of your earlier sacrifices.’