Beyoncé joins forces with fitness platform Peloton to launch themed workout classes for students in honour of Homecoming season
Beyoncé has forces with fitness platform Peloton to create a series of themed workouts for students during Homecoming season.
The 39-year-old music icon’s classes will celebrate Homecoming season – an celebration for students at Historically Black Colleges and Universities (HBCUs) which takes place in the Autumn and pays tribute to history and traditions.
The Crazy In Love hitmaker has helped create Homecoming-themed workouts such as indoor cycling, running, strength, yoga and meditation to ensure students do not miss out on the celebrations amid the COVID-19 pandemic.
New venture: Beyoncé has forces with fitness platform Peloton to create a series of themed workouts for students during Homecoming season
Beyoncé said: ‘Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys.
‘I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.
I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.’
Beyoncé and Peloton will also award two-year Peloton Digital memberships to students at 10 HBCUs – Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University, by the end of November.
Looking good: Beyonce is known for her love of fitness – pictured above modelling her Ivy Park x Adidas range
Icon: The 39-year-old music icon’s classes will celebrate Homecoming season – an celebration for students at Historically Black Colleges and Universities (HBCUs) which takes place in the Autumn and pays tribute to history and traditions (pictured July 2019)
The memberships include access to fitness classes, with Peloton also looking to build recruiting schemes at these schools.
The Grammy-award winner will also work to create classes which incorporate areas which are important to her – such as music, movement, and fitness.
Peloton’s head of music Gwen Bethel Riley said: ‘Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community.
‘It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.’
Go for it: The Crazy In Love hitmaker has helped create Homecoming-themed workouts such as indoor cycling, running, strength, yoga and meditation to ensure students do not miss out on the celebrations amid the COVID-19 pandemic
With a new solo album set to drop, and the coronavirus still wreaking havoc, Beyonce has decided to scrap plans for a 2021 world tour and join the ranks of artists that will perform through livestreams, according to The Sun.
Wanting to stand out from the rest, Beyonce (born Beyoncé Giselle Knowles) wants to put her unique touch on the virtual experience, all while making it bigger and better for the fans.
‘Beyonce and her team are currently mapping out a plan to create a virtual live show to showcase her new music in 2021, now that she can’t tour because of Covid,’ said a source close to the pop superstar.
Between her time in the wildly successful Destiny’s Child and as a solo artist, the 24-time Grammy winner has been touring since the late 1990s, and was planning to hit the road again in 2021 before the pandemic took hold.
‘Following the success she had with [2016 album] Lemonade, and the Disney film Black Is King, she started writing and recording feel-good tracks inspired by new artists like Dua Lipa and The Shindellas. She’s ready to dance again,’ added the insider.
Major Move: Beyonce has reportedly decided to shelve plans for a 2021 world tour in promotion of her upcoming new studio album and will instead offer virtual concerts to fans
As she continues to put in the hard work on her new album, Beyonce also plans to promote it with ‘a virtual show that fans can watch at home.’
That source continued: ‘She has made it clear she’s prepared to pull out all the stops to make it a real spectacle.’
The upcoming new record will be her first as a solo artist since Lemonade, which subsequently received widespread critical acclaim, and is widely considered the best of her career.
Beyonce is considered among the world’s best-selling recording artists, with more than 120 million records sold worldwide.
Billie Eilish, Ariana Grande, Miley Cyrus, Lady Gaga and Kylie Minogue are among high-profile artists who have recently taken to the livestream venue, as well as such big-name rock groups such as Metallica and Puscifer.
Bigger and better: The pop superstar is reportedly ‘prepared to pull out all the stops to make it a real spectacle,’ an insider said of her plans for livestream events