Billie Eilish runs rampant in an empty shopping mall while ravaging the food court in playful video for her new single Therefore I Am
Billie Eilish released a new song and video in tandem on Thursday, much to her fan’s delight.
The single titled Therefore I Am is yet another banger from the 18-year-old musical sensation and features a playful music video to match.
In the effortlessly cool video, Billie runs around an empty shopping mall helping herself to a variety of treats including Wetzel’s Pretzels, Hot Dog on a Stick, and Chipotle.
Therefore I Am: Billie Eilish, 18, released her new song Therefore I Am on Thursday with a playful video to match. Billie runs around an empty shopping mall indulging in a number of delectable treats in video for new anthem
A fantasy most children – and adults alike – only dream of, the indulgent video epitomizes whimsical gratification to match her new ‘DGAF’ anthem.
With lyrics like, ‘So go have fun, I really couldn’t care less, And you can give her my best,’ Eilish pens yet another breakup ballad with a lighter feel.
Dressed in an oversized graffiti painted sweater and matching colorful shorts, the Bad Guy singer showcases her signature two-tinted black and green locks and a pair of fresh white kicks.
No limits: The video opens to her entering a completely empty shopping mall as she sings to the camera while running all over the place
Teenage fantasy: With no one in sight the Bad Guy singer has full access to do anything she pleases
Playfully indulgent: Eilish puts on her usual tongue-in-cheek display for the camera before letting loose and indulging in her cravings
The video, which is directed by Eilish, opens with her taking charge in the vacant mall, jutting up the escalators and running by closed stores before helping herself to one of many American delicacies.
Though a multi-faceted artist, the video seems to lend itself more to her playful side than her stylized emotional persona, with cinematography that reads like a documentary.
She puts on her usual tongue-in-cheek display for the camera before letting loose, as she is seen hopping over countertops and helping herself to a myriad of refreshments.
New accessory?: She hilariously totes a pretzel around the mall like a purse as she prepares to make her next move
In her own hands: Unfazed by the lack of employee presence, Billie helps herself to another treat as she jumps over the counter at a coffee counter
Getting dough: The video, which is directed by Eilish, lends itself to more of a documentary style feel as the camera follows her throughout the mall
The song is interspersed with moments of silence as she goes about her business, hitting up various food counters.
Within one hour of uploading, the video already garnered 315K views and 76K comments including one from MTV that read, ‘Just ate an avocado to mentally prepare for this masterpiece.’
Others were quick to marvel at her unwavering coolness, while taking notice that the song takes jabs at her media portrayal.
More is more: She croons for the camera while double fisting a donut and pretzel, singing lyrics like ‘I’m sorry, I don’t think I caught your name’
Taking aim: Lyrics like, ‘Cause I hate to find articles, articles, articles, I’d rather you remain unremarkable,’ seem to take fire at body-shaming critics
Juxtaposition: In one scene Billie can be seen carrying a donut and pretzel against a backdrop that reads ‘only greens’
Lyrics like, ‘Cause I hate to find articles, articles, articles, I’d rather you remain unremarkable,’ seem to take fire at body-shaming critics.
In one shot she seems to continue to stick it to everyone and the Los Angeles lifestyle, chowing down on her donut and pretzel in front of a sign that reads ‘only greens.’
Though ripe with deep emotional undertones like all of her songs, Billie’s lack of desire for public validation really comes through in the new single.
Humbled: Despite receiving tremendous success as an artist, Eilish maintains authentic in both her music and her public persona with an unwavering sense of self; pictured on Tuesday
This is the most recent single for the multi-platinum hitmaker, since releasing My Future back in July.
Recently she scooped up three Billboard Music Awards in mid-October including Top Billboard 200 album after being nominated for 12 awards in total.
‘Thank you for believing in me and caring about me still. I don’t know why you do,’ she said, continuing, ‘I also want to say that I never, ever take these for granted…It is always a shock when I win anything at all.’
Billboard Music Awards: At the ripe age of 18, Billie has already scooped up a handful of awards, most recently taking home Top Billboard 200 album along with two others at the BBMAs; pictured October 14